Cathy Rasenberger

Founder/President
Rasenberger Media LLC & Sports Studio Inc.

Picture of Cathy RasenbergerCathy Rasenberger is President of Rasenberger Media LLC. (www.rasenbergermedia.com), a leading media industry consulting firm providing strategic new business development, distribution and outsourced management services. Founded in 1998, Rasenberger Media has specialized in developing, launching and distributing television networks. To date, Rasenberger has successfully helped launch and distribute 30 leading Cable TV networks and 20+ FAST (Free Ad Supported streaming) channels including AccuWeather, Newsmax, TV One, Al Jazeera, Outside TV, Outdoor Channel, MGMHD, WCSN (Universal Sports), PBS Nature, RFD-TV, PFLMMA, Free Movies Plus, Christmas Plus and many more. Additionally, Rasenberger Media has advised over 100 major media companies on business development, strategic partnerships, media investments, network acquisitions, market expansion, monetization and distribution strategies. Clients have included WNET, Verizon Wireless, Al Jazeera, WWE, Condé Nast, Houghton Mifflin Harcourt, MGM, Universal Music, TDAmeritrade, WURL, AIBUY, Rural Media Group among others.

Rasenberger is also Founder/Partner/Co President of Sports Studio, Inc. (www.sportsstudio.tv). Sports Studio, Inc. is a global sports platform, distribution and monetization company, dedicated to delivering and monetizing free, high-quality sports programming across linear and on-demand platforms. As the owners and operators of Free Live Sports, the world's leading Free Ad-Supported Sports Streaming Television platform, (www.freelivesports.tv), Sports Studio brings live, on-demand and exclusive sports content to a global audience - at no cost to the viewer. Additionally, Sports Studio provides a powerful avenue for brands to engage directly with sports fans, creating meaningful connections between advertisers and their target audience.

Prior to founding her company, Rasenberger helped launch and build the Food Network from a concept thru its eventual sale to E.W. Scripps as SVP Distribution and Affiliate Marketing. Previously, Rasenberger held senior management positions at ESPN, TV Guide, Warner Bros TV and served as Publisher of Cablevision Magazine. Rasenberger holds a BA from Harvard University. In recognition for her industry contributions, Rasenberger has been included among CableFax’ "Top 100 Heavy Hitters", “Most Powerful Women” and inducted into the Cable TV Pioneers.

Streaming Media Connect November 2024